Google Just Killed Gmail’s Most Useful Feature: Gmailify and POP Fetching Explained
This January 2026, Google just killed Gmail’s most useful feature by removing one of its key functionalities for users, the ability to connect 3rd party email accounts in to Gmail via POP3. OMG!!! If you are anything like me, you use your gmail account for everything, all my emails land in my inbox and like […]
DMEXCO 2025 – Meet us in Cologne – Germany
DMEXCO 2025 DMEXCO 2025 is here again. We’re going to be there, are you? Schedule a meeting About – DMEXCO DMEXCO is Europe’s leading digital marketing & tech event – it takes place annually in September, this year its being held on the 17 & 18, 2025 in Cologne, Germany. It is a great […]
A link building strategy in 2025 – In the age of AI
SEO is dead! thats all we heard at the start of 2025, from the experts and in March 2025 thousands of publishers saw their traffic drop. in fact, what had happened is Google has pressed the reset button on SEO especially will the crucial step of having a suitable link building strategy in 2025 and […]
10 things to do increase programmatic revenue in 2025
Every chat group I am in, with all the leading publishers, everyone is scratching their heads at how to increase programmatic revenue in 2025 with the ever changing landscape. 2024-25 has been the year of changes in programmatic markets, different priorities from SSPs to DSPs to how privacy and data laws from Tier 1 zones […]
Email marketing v social media marketing
Right now there’s a heated debate taking place within the top marketing circles. A heavyweight clash at the online coliseum and you have ringside seats for Email marketing v social media marketing. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still […]
Why online video is the future of content marketing
Video is the future of content marketing. That is, if it’s not the here and now.Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies […]
Have Facebook Solved the Mobile Advertising
Facebook, has just been updated. Mobile advertising has been a slow starter due to issues with cookies and tracking, but Facebook believe they have cracked it. Facebook users provide a lot of information, whether browsing on a desktop, using the mobile app or just from their general Facebook activity. Their system will now be able […]
The way we look at results has evolved
A recent study which shows that the way we view search results has evolved over the years. The older eye-tracking heat maps use to show an “F” shape, named The Golden Triangle, but the search results have changed since 2005, and so have we. Searchers are more willing to look beyond the top two positions, […]
What does a Media Agency do?
People often ask us what we can do? How we can help and how we deliver our results. And our answer is always simple, we do what you need us to help improve your organisation. Where we don’t have in house expertise, we have strong partnerships with core partners. This is how we operate, we […]
The future of content marketing
Is the future of content marketing in jeopardy? will AI take over the creative element or just the industrious part? we take a look at the problems and potential pitfall the industry is facing in the midst of an AI boom. Among the creative community, some of these questions are focusing on how brands, for […]