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ASA Adjudication on Volkswagen Group UK Ltd
A radio ad featured the voices of broadcasters introducing weather reports. Voices stated “And now it’s time for the weather”, “And that’s all from John and I, now it’s the

Useful Tips for Branding
Branding is evolving all the time, so we’ve put together some useful tips for branding and give you some ideas on how to make your brand stand out. Where you

ASA Adjudication on Emaan Travel Ltd
This post was highlighted on the ASA (Advertising Standards Agency) websites as recent advertiser that fell short of its responsibilities as an advertiser. A full transcript is available at ASA

Video Marketing – 5 Tips to help boost your results
It is sad to see decent videos which with the right optimisation would do very well on youtube, but instead, for one reason or another, are gathering digital dust in

Video marketing key points to use
Planning your campaign today needs plenty of thought, Considering the purporse, your brand and how to align your brand with concept are key features to deisgning a good brief. Typically,

Facebook adds Emoji to likes
As previously reported, Facebook has finally launched Reactions globally. If you aren’t seeing them yet, you will very soon. Reactions are basically emoji that supplement the like button. Users can

What Video marketing means for your business
Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that

Google AdWords is changing
Google announced the start of a major redesign process aimed at rejuvenating the AdWords interface. It was a long time coming, Google last touched up AdWords in back in 2008.

Sponsorship On Demand
On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the latest television series, movies and documentaries,