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Online ad view-ability ‘at highest level in 18 months’
Online Marketing is still evolving, it’s not perfect by a long shot. Ad view-ability is the next facet under development. And this is as significant as any other. In the
The Rise of TV Sponsorship
TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions,
TV advertising really does work
TV is the most effective advertising medium. That is one point that every major study into advertising effectiveness agrees on. It generates the most profit, creates more sales and consistently
OFCOM Investigates Alfred from Batman
Chris Evans’ the host of BBC Radio 2 breakfast show is to be investigated by the broadcasting watchdog over an interview with Jeremy Irons in which the actor swore. Ofcom
Google to add video thumbnails SERP’s
“Creativity is intelligence having fun.” That’s what Einstein famously said. 2016 is the year of video marketing. As a communications and marketing executives, we have discovered that creating a video
Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads
How to make your social media accounts grow
Social media accounts are the windows to your business. They are as important as the shop window. So if you want your business to look good, then make sure your
How to use the new Google Analytics 4 to promote your business online
Google’s doing it again, it is making radical changes to an already difficult platform, Google Analytics. This is the next generation of Google Analytics and will be replacing universal analytics
Programmatic is complex and evolving
As programmatic buying has evolved into an incredibly complex and competitive ecosystem, the need for data and analytics to measure, compare and take data-driven actions has become more critical than
