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PR Services – Alone in the dark?
PR services are regarded as held in high esteem. Sought after by many organisations, companies and prominent individuals. A PR specialist communicates with the public and media on their behalf
Social Media Marketing Tips
Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing. Activity and time spent on each social platform
Email Marketing – Tips and Tricks
Email marketing is still one of the best ways to target and communicate with your audience. It still delivers high ROI and over the years the evolution of email marketing
Online ad view-ability ‘at highest level in 18 months’
Online Marketing is still evolving, it’s not perfect by a long shot. Ad view-ability is the next facet under development. And this is as significant as any other. In the
The Rise of TV Sponsorship
TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions,
TV advertising really does work
TV is the most effective advertising medium. That is one point that every major study into advertising effectiveness agrees on. It generates the most profit, creates more sales and consistently
OFCOM Investigates Alfred from Batman
Chris Evans’ the host of BBC Radio 2 breakfast show is to be investigated by the broadcasting watchdog over an interview with Jeremy Irons in which the actor swore. Ofcom
Google to add video thumbnails SERP’s
“Creativity is intelligence having fun.” That’s what Einstein famously said. 2016 is the year of video marketing. As a communications and marketing executives, we have discovered that creating a video
Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads