ASA Adjudication on Volkswagen Group UK Ltd
A radio ad featured the voices of broadcasters introducing weather reports. Voices stated “And now it’s time for the weather”, “And that’s all from John and I, now it’s the lovely Mike with the weather, [laughing] I bet you’ve got an interesting story or two to tell tonight”, “[laughs] Well, Michelle you wouldn’t be wrong […]
Useful Tips for Branding
Branding is evolving all the time, so we’ve put together some useful tips for branding and give you some ideas on how to make your brand stand out. Where you must develop and share your brand in 2025: Website Advertising Social medium channels Bloggin platforms Choosing your colour scheme is an important decision. Back in […]
ASA Adjudication on Emaan Travel Ltd
This post was highlighted on the ASA (Advertising Standards Agency) websites as recent advertiser that fell short of its responsibilities as an advertiser. A full transcript is available at ASA website. Follow the link at the bottom of the page. Please note this is not our finding but that of the ASA. A website for […]
Video Marketing – 5 Tips to help boost your results
It is sad to see decent videos which with the right optimisation would do very well on youtube, but instead, for one reason or another, are gathering digital dust in the world wide web. 1- Complete the entire task Your YouTube presence is an extension of your brand. Gone are the days when social media […]
Video marketing key points to use
Planning your campaign today needs plenty of thought, Considering the purporse, your brand and how to align your brand with concept are key features to deisgning a good brief. Typically, you would want your video advertising campaigns to increase awareness and consideration and ultimately influence their online or offline sales. Consumer behaviour is evolving and […]
Facebook adds Emoji to likes
As previously reported, Facebook has finally launched Reactions globally. If you aren’t seeing them yet, you will very soon. Reactions are basically emoji that supplement the like button. Users can now not only “like” a post. But add Emoji’s to express what you are feeling. Another way of creating insights into consumer behaviour. Since Facebook […]
What Video marketing means for your business
Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up […]
Google AdWords is changing
Google announced the start of a major redesign process aimed at rejuvenating the AdWords interface. It was a long time coming, Google last touched up AdWords in back in 2008. It’s a major undertaking that aims at addressing a number of issues and wishes raised by advertisers. “This re-imagining process is going to take some […]
Sponsorship On Demand
On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the latest television series, movies and documentaries, available via online streaming services across Smart TV sets, mobile devices, tablets and desktop. Key points of Advertising Many TV programmes are themselves powerful brands. […]
PR Services – Alone in the dark?
PR services are regarded as held in high esteem. Sought after by many organisations, companies and prominent individuals. A PR specialist communicates with the public and media on their behalf as an extension of the company. This helps their clients create and maintain a good reputation and most importantly in the spot light. Companies always […]