How to use the new Google Analytics 4 to promote your business online
Google’s doing it again, it is making radical changes to an already difficult platform, Google Analytics. This is the next generation of Google Analytics and will be replacing universal analytics on July 1st, 2023. It includes substantial advantages over universal analytics. The new tool uses intelligent machine learning to produce insights about your customer’s journey […]
Programmatic is complex and evolving
As programmatic buying has evolved into an incredibly complex and competitive ecosystem, the need for data and analytics to measure, compare and take data-driven actions has become more critical than ever for publishers. To stay ahead of the game publishers now need to take control and use real-time analytics to create floor rates and manage […]
How brands are advertising for Europe’s changing culture
Europe is transforming. The population across the continent is shrinking but advertising opportunities are evolving. By 2050, the continent’s median age will have increased 4.5 years from 2019. The average age of marriage is also creeping closer to 35 for both men and women. Many young Europeans are foregoing traditional dating labels in favor of […]
The best SEO strategy for 2025 – Don’t turn your blog into an AI tool
In 2023 the world has seen a revolution in AI technology. And in some ways, this has made it more confusing to do SEO. So in a world full of innovation and white make how do you choose the best SEO strategy for 2025? Nowadays, you have AI tools for everything, writing, scheduling, social media […]