Google AdWords is changing
Google announced the start of a major redesign process aimed at rejuvenating the AdWords interface. It was a long time coming, Google last touched up AdWords in back in 2008. It’s a major undertaking that aims at addressing a number of issues and wishes raised by advertisers. “This re-imagining process is going to take some […]
Sponsorship On Demand
On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the latest television series, movies and documentaries, available via online streaming services across Smart TV sets, mobile devices, tablets and desktop. Key points of Advertising Many TV programmes are themselves powerful brands. […]
PR Services – Alone in the dark?
PR services are regarded as held in high esteem. Sought after by many organisations, companies and prominent individuals. A PR specialist communicates with the public and media on their behalf as an extension of the company. This helps their clients create and maintain a good reputation and most importantly in the spot light. Companies always […]
Social Media Marketing Tips
Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing. Activity and time spent on each social platform varies, so when pushing paid media across social channels, the nature of the channel and how users typically interact in those spaces is paramount. Further, […]
Email Marketing – Tips and Tricks
Email marketing is still one of the best ways to target and communicate with your audience. It still delivers high ROI and over the years the evolution of email marketing is staggering. 15 years ago who would have thought that organisations are using metrics, A/B testing, email hot spotting, Landing page optimisation and so much […]
Online ad view-ability ‘at highest level in 18 months’
Online Marketing is still evolving, it’s not perfect by a long shot. Ad view-ability is the next facet under development. And this is as significant as any other. In the UK online spending has increased to its highest level in the past 18 months. And it continues to rise with the rise of smartphones. However, […]
The Rise of TV Sponsorship
TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, there are sponsorships to fit all. Here we look a bit closer at the nuts […]
TV advertising really does work
TV is the most effective advertising medium. That is one point that every major study into advertising effectiveness agrees on. It generates the most profit, creates more sales and consistently outperforms everything else. TV stands head and shoulders above other media in driving business results and there is a mountain of research to prove it. […]
OFCOM Investigates Alfred from Batman
Chris Evans’ the host of BBC Radio 2 breakfast show is to be investigated by the broadcasting watchdog over an interview with Jeremy Irons in which the actor swore. Ofcom said the programme “included the most offensive language before the watershed” and would be investigated to see if it had breached its code. A normal […]
Google to add video thumbnails SERP’s
“Creativity is intelligence having fun.” That’s what Einstein famously said. 2016 is the year of video marketing. As a communications and marketing executives, we have discovered that creating a video that embodies your product is the new standard in creating good content. It’s imperative that your company communicates your brand’s worth using multimedia formats that […]