The future of content marketing
Is the future of content marketing in jeopardy? will AI take over the creative element or just the industrious part? we take a look at the problems and potential pitfall the industry is facing in the midst of an AI boom. Among the creative community, some of these questions are focusing on how brands, for […]
How brands are advertising for Europe’s changing culture
Europe is transforming. The population across the continent is shrinking but advertising opportunities are evolving. By 2050, the continent’s median age will have increased 4.5 years from 2019. The average age of marriage is also creeping closer to 35 for both men and women. Many young Europeans are foregoing traditional dating labels in favor of […]