DMEXCO 2025 – Meet us in Cologne – Germany
DMEXCO 2025 DMEXCO 2025 is here again. We’re going to be there, are you? Schedule a meeting About – DMEXCO DMEXCO is Europe’s leading digital marketing & tech event – it takes place annually in September, this year its being held on the 17 & 18, 2025 in Cologne, Germany. It is a great […]
10 things to do increase programmatic revenue in 2025
Every chat group I am in, with all the leading publishers, everyone is scratching their heads at how to increase programmatic revenue in 2025 with the ever changing landscape. 2024-25 has been the year of changes in programmatic markets, different priorities from SSPs to DSPs to how privacy and data laws from Tier 1 zones […]
Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads that appear in non-video based editorial content. For example, if you’re reading Dw News, Sawt Asharq news or WTX News, and you come across video […]
Programmatic is complex and evolving
As programmatic buying has evolved into an incredibly complex and competitive ecosystem, the need for data and analytics to measure, compare and take data-driven actions has become more critical than ever for publishers. To stay ahead of the game publishers now need to take control and use real-time analytics to create floor rates and manage […]