Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads that appear in non-video based editorial content. For example, if you’re reading Dw News, Sawt Asharq news or WTX News, and you come across video […]
Programmatic is complex and evolving
As programmatic buying has evolved into an incredibly complex and competitive ecosystem, the need for data and analytics to measure, compare and take data-driven actions has become more critical than ever for publishers. To stay ahead of the game publishers now need to take control and use real-time analytics to create floor rates and manage […]
