Email marketing v of social media marketing
Right now there’s a heated debate taking place within the top marketing circles. A heavyweight clash at the online coliseum and you have ringside seats for Email marketing v of social media marketing. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the […]
Why online video is the future of content marketing
Video is the future of content marketing. That is, if it’s not the here and now.Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies […]
Have Facebook Solved the Mobile Advertising
Facebook, has just been updated. Mobile advertising has been a slow starter due to issues with cookies and tracking, but Facebook believe they have cracked it. Facebook users provide a lot of information, whether browsing on a desktop, using the mobile app or just from their general Facebook activity. Their system will now be able […]
The way we look at results has evolved
A recent study which shows that the way we view search results has evolved over the years. The older eye-tracking heat maps use to show an “F” shape, named The Golden Triangle, but the search results have changed since 2005, and so have we. Searchers are more willing to look beyond the top two positions, […]
What does a Media Agency do?
People often ask us what we can do? How we can help and how we deliver our results. And our answer is always simple, we do what you need us to help improve your organisation. Where we don’t have in house expertise, we have strong partnerships with core partners. This is how we operate, we […]
The future of content marketing
Among the creative community, some of these questions are focusing on how brands, for better or worse, are shaping their communication to fit better within the walls of social-media channels and the way these constraints are driving and challenging creativity within content marketing. We are moving from the TV generation to the ‘feed generation’, who […]
ASA Adjudication on Volkswagen Group UK Ltd
A radio ad featured the voices of broadcasters introducing weather reports. Voices stated “And now it’s time for the weather”, “And that’s all from John and I, now it’s the lovely Mike with the weather, [laughing] I bet you’ve got an interesting story or two to tell tonight”, “[laughs] Well, Michelle you wouldn’t be wrong […]
Useful Tips for Branding
Choosing your colour scheme is an important decision. Back in the day when companies rarely delved into any design work, apart from business cards and letterheads. These days however websites are a necessity and in order to maintain the same professionalism online as you do in your offices thne branding is importnat to your developement. […]
ASA Adjudication on Emaan Travel Ltd
This post was highlighted on the ASA (Advertising Standards Agency) websites as recent advertiser that fell short of its responsibilities as an advertiser. A full transcript is available at ASA website. Follow the link at the bottom of the page. Please note this is not our finding but that of the ASA. A website for […]
Video Marketing – 5 Tips to help boost your results
It is sad to see decent videos which with the right optimisation would do very well on youtube, but instead, for one reason or another, are gathering digital dust in the world wide web. 1- Complete the entire task Your YouTube presence is an extension of your brand. Gone are the days when social media […]
