Digital Marketing

 

In theory, each of the marketing techniques listed below are fabulous in their own respects. But to those in the know how they are so much more powerful when they are combined and used together. Sure, in some instances you may have a more intense email marketing strategy than a PPC one, but the power of all them together is nuclear. In order to use them effectively, you must have a clear goal, a realistic one, we can provide that, so you can forecast what you need to deliver your business goals. It's science, combined with mathematics, garnished with expertise. The key to all good SEO is data augmentation, segmentation and digitisation are key factors in the evolving world wide web. The more data you have the more you have to work with. 

 

 

Search Engine Optimisation (SEO)

 

Those three little words of digital marketing are essential if you want your website to be found in Google or other search engines. Why? 80% of business journeys online start on a search engine.

 

Good SEO starts with a good website design and structure. From there, we work on keyword research – finding out and using the words your customers use, on-site SEO – creating new content or optimising current website copy, off-site SEO – building quality, authority links to your website, and technical improvements – creating sitemaps and robots.txt and delving into canonical links and schema structures.

 

Every step of the way we report back on progress. We produce monthly reports that track your overall progress and suggest future actions.

 

Pay per Click (PPC)

 

With paid search advertising you can pay (by the click) for visibility on search engines like Google and Bing when people search for terms related to the services or product offered by your website. With a combined experience of more than 40 years, we deliver successful bespoke PPC campaigns, continuously monitoring and analysing data in order to achieve the best possible results for you. We continually focus on ROI, providing regular reports and feedback, driving your business to the next level.

 

Social Media Marketing

 

You can be pretty sure that some or all of your customers will be using Twitter, Facebook, Google+, Pinterest, LinkedIn, FourSquare and other places to listen, learn and communicate with friends, family, and the world. They would probably like to talk to your brand, too!

We can help you identify the most effective social media channels and activities for your business, and develop plans to ensure you’re using them to engage with your fans and new customers.

 

Managing social media is a full-time job. We know this; because we can either manage everything Or we can provide the consultancy, tools, and strategy to help your team. Either way, we make sure social media is an integral part of your marketing strategy and delivers results.

 

Content Marketing

 

You’ll have heard the phrase “Content is King”. Everyone says it. But we believe that context is king. Content works better with context.

 

By creating high-quality content that is relevant to your customers, engages them in some way, moves them, encourages them to share, and placing this content where your customers will be, you will quickly have a big impact on how your brand and your products are perceived.

 

We can write copy and develop tone for your business. You can use this to develop your social media channels, ensure you deliver your content with meaning and make it personal.

 

Email Marketing

 

We believe email marketing is essential for any company doing business online. Numerous studies show that email can be the most effective communication channel to deliver sales and results.

 

The most important thing for an email is to have a purpose. This could be a call-to-action or information update. Our philosophy is to design your email to make this call-to-action stand out and to make it clear to your customers. Most companies just want people to click through to your landing page. However we take it one step further, a million clicks are useless unless they are followed up with a good conversion rate. that's how a million clicks to the landing page get converted into 10,000 clients making the purchase!