Useful Tips for Branding
Choosing your colour scheme is an important decision. Back in the day when companies rarely delved into any design work, apart from business cards and letterheads. These days however websites are a necessity and in order to maintain the same professionalism online as you do in your offices thne branding is importnat to your developement. […]
PR Services – Alone in the dark?
PR services are regarded as held in high esteem. Sought after by many organisations, companies and prominent individuals. A PR specialist communicates with the public and media on their behalf as an extension of the company. This helps their clients create and maintain a good reputation and most importantly in the spot light. Companies always […]
The Rise of TV Sponsorship
TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, there are sponsorships to fit all. Here we look a bit closer at the nuts […]
Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads that appear in non-video based editorial content. For example, if you’re reading Dw News, Sawt Asharq news or WTX News, and you come across video […]
