Why online video is the future of content marketing
Video is the future of content marketing. That is, if it’s not the here and now.Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies […]
The way we look at results has evolved
A recent study which shows that the way we view search results has evolved over the years. The older eye-tracking heat maps use to show an “F” shape, named The Golden Triangle, but the search results have changed since 2005, and so have we. Searchers are more willing to look beyond the top two positions, […]
The future of content marketing
Is the future of content marketing in jeopardy? will AI take over the creative element or just the industrious part? we take a look at the problems and potential pitfall the industry is facing in the midst of an AI boom. Among the creative community, some of these questions are focusing on how brands, for […]
Online ad view-ability ‘at highest level in 18 months’
Online Marketing is still evolving, it’s not perfect by a long shot. Ad view-ability is the next facet under development. And this is as significant as any other. In the UK online spending has increased to its highest level in the past 18 months. And it continues to rise with the rise of smartphones. However, […]