How to use the new Google Analytics 4 to promote your business online
Google’s doing it again, it is making radical changes to an already difficult platform, Google Analytics. This is the next generation of Google Analytics and will be replacing universal analytics on July 1st, 2023. It includes substantial advantages over universal analytics. The new tool uses intelligent machine learning to produce insights about your customer’s journey […]
Programmatic is complex and evolving
As programmatic buying has evolved into an incredibly complex and competitive ecosystem, the need for data and analytics to measure, compare and take data-driven actions has become more critical than ever for publishers. To stay ahead of the game publishers now need to take control and use real-time analytics to create floor rates and manage […]
