A link building strategy in 2025 – In the age of AI
SEO is dead! thats all we heard at the start of 2025, from the experts and in March 2025 thousands of publishers saw their traffic drop. in fact, what had happened is Google has pressed the reset button on SEO especially will the crucial step of having a suitable link building strategy in 2025 and […]
Google AdWords is changing
Google announced the start of a major redesign process aimed at rejuvenating the AdWords interface. It was a long time coming, Google last touched up AdWords in back in 2008. It’s a major undertaking that aims at addressing a number of issues and wishes raised by advertisers. “This re-imagining process is going to take some […]
Google to add video thumbnails SERP’s
“Creativity is intelligence having fun.” That’s what Einstein famously said. 2016 is the year of video marketing. As a communications and marketing executives, we have discovered that creating a video that embodies your product is the new standard in creating good content. It’s imperative that your company communicates your brand’s worth using multimedia formats that […]
Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads that appear in non-video based editorial content. For example, if you’re reading Dw News, Sawt Asharq news or WTX News, and you come across video […]
How to use the new Google Analytics 4 to promote your business online
Google’s doing it again, it is making radical changes to an already difficult platform, Google Analytics. This is the next generation of Google Analytics and will be replacing universal analytics on July 1st, 2023. It includes substantial advantages over universal analytics. The new tool uses intelligent machine learning to produce insights about your customer’s journey […]