Sponsorship On Demand
On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the latest television series, movies and documentaries, available via online streaming services across Smart TV sets, mobile devices, tablets and desktop. Key points of Advertising Many TV programmes are themselves powerful brands. […]
Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads that appear in non-video based editorial content. For example, if you’re reading Dw News, Sawt Asharq news or WTX News, and you come across video […]
Programmatic is complex and evolving
As programmatic buying has evolved into an incredibly complex and competitive ecosystem, the need for data and analytics to measure, compare and take data-driven actions has become more critical than ever for publishers. To stay ahead of the game publishers now need to take control and use real-time analytics to create floor rates and manage […]
How brands are advertising for Europe’s changing culture
Europe is transforming. The population across the continent is shrinking but advertising opportunities are evolving. By 2050, the continent’s median age will have increased 4.5 years from 2019. The average age of marriage is also creeping closer to 35 for both men and women. Many young Europeans are foregoing traditional dating labels in favor of […]
