10 things to do increase programmatic revenue in 2025
Every chat group I am in, with all the leading publishers, everyone is scratching their heads at how to increase programmatic revenue in 2025 with the ever changing landscape. 2024-25 has been the year of changes in programmatic markets, different priorities from SSPs to DSPs to how privacy and data laws from Tier 1 zones […]
Have Facebook Solved the Mobile Advertising
Facebook, has just been updated. Mobile advertising has been a slow starter due to issues with cookies and tracking, but Facebook believe they have cracked it. Facebook users provide a lot of information, whether browsing on a desktop, using the mobile app or just from their general Facebook activity. Their system will now be able […]
What does a Media Agency do?
People often ask us what we can do? How we can help and how we deliver our results. And our answer is always simple, we do what you need us to help improve your organisation. Where we don’t have in house expertise, we have strong partnerships with core partners. This is how we operate, we […]
The future of content marketing
Is the future of content marketing in jeopardy? will AI take over the creative element or just the industrious part? we take a look at the problems and potential pitfall the industry is facing in the midst of an AI boom. Among the creative community, some of these questions are focusing on how brands, for […]
Sponsorship On Demand
On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the latest television series, movies and documentaries, available via online streaming services across Smart TV sets, mobile devices, tablets and desktop. Key points of Advertising Many TV programmes are themselves powerful brands. […]
Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads that appear in non-video based editorial content. For example, if you’re reading Dw News, Sawt Asharq news or WTX News, and you come across video […]
Programmatic is complex and evolving
As programmatic buying has evolved into an incredibly complex and competitive ecosystem, the need for data and analytics to measure, compare and take data-driven actions has become more critical than ever for publishers. To stay ahead of the game publishers now need to take control and use real-time analytics to create floor rates and manage […]
How brands are advertising for Europe’s changing culture
Europe is transforming. The population across the continent is shrinking but advertising opportunities are evolving. By 2050, the continent’s median age will have increased 4.5 years from 2019. The average age of marriage is also creeping closer to 35 for both men and women. Many young Europeans are foregoing traditional dating labels in favor of […]