Email marketing v social media marketing
Right now there’s a heated debate taking place within the top marketing circles. A heavyweight clash at the online coliseum and you have ringside seats for Email marketing v social media marketing. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still […]
Facebook adds Emoji to likes
As previously reported, Facebook has finally launched Reactions globally. If you aren’t seeing them yet, you will very soon. Reactions are basically emoji that supplement the like button. Users can now not only “like” a post. But add Emoji’s to express what you are feeling. Another way of creating insights into consumer behaviour. Since Facebook […]
Google AdWords is changing
Google announced the start of a major redesign process aimed at rejuvenating the AdWords interface. It was a long time coming, Google last touched up AdWords in back in 2008. It’s a major undertaking that aims at addressing a number of issues and wishes raised by advertisers. “This re-imagining process is going to take some […]
Social Media Marketing Tips
Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing. Activity and time spent on each social platform varies, so when pushing paid media across social channels, the nature of the channel and how users typically interact in those spaces is paramount. Further, […]