ASA Adjudication on Volkswagen Group UK Ltd
A radio ad featured the voices of broadcasters introducing weather reports. Voices stated “And now it’s time for the weather”, “And that’s all from John and I, now it’s the lovely Mike with the weather, [laughing] I bet you’ve got an interesting story or two to tell tonight”, “[laughs] Well, Michelle you wouldn’t be wrong […]
ASA Adjudication on Emaan Travel Ltd
This post was highlighted on the ASA (Advertising Standards Agency) websites as recent advertiser that fell short of its responsibilities as an advertiser. A full transcript is available at ASA website. Follow the link at the bottom of the page. Please note this is not our finding but that of the ASA. A website for […]
Sponsorship On Demand
On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the latest television series, movies and documentaries, available via online streaming services across Smart TV sets, mobile devices, tablets and desktop. Key points of Advertising Many TV programmes are themselves powerful brands. […]
TV advertising really does work
TV is the most effective advertising medium. That is one point that every major study into advertising effectiveness agrees on. It generates the most profit, creates more sales and consistently outperforms everything else. TV stands head and shoulders above other media in driving business results and there is a mountain of research to prove it. […]