Branding is evolving all the time, so we’ve put together some useful tips for branding and give you some ideas on how to make your brand stand out.
Where you must develop and share your brand in 2025:
Website
Advertising
Social medium channels
Bloggin platforms
Choosing your colour scheme is an important decision. Back in the day when companies rarely delved into any design work, apart from business cards and letterheads, the creativity was almost all offline and defining your brand through collateral. These days branding is everywhere, social media and websites are a necessity and in order to maintain the same professionalism online as you do in your offices then branding is important to your development.
If you already have a company logo and identity package then your business has a colour scheme. Most businesses use the same colour scheme for marketing both on and offline. Using the same colour scheme as your website will help strengthen your brand and make it easier for clients to recognise your website. If you prefer to go with another colour scheme then our designers will create a selection of colour combinations taking into consideration the meaning of colours and the message and mood you are trying to convey.
Start with a colour scheme that will allow you to you share your brand on all the channels. Create a template for each channel and test it.
Here is a list of the some colour meanings:
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Orange: Enthusiasm, fascination, happiness, creativity, determination, attraction, success
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Blue: Confidence, wisdom, calm, peaceful, strong, loyalty, authoritative, cold
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Pink: Romance, love, friendship, feminine, fun, passiveness.
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Green: Harmony, freshness, natural, relaxing, peaceful, growth, greedy
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Brown: Earthy, warm, stability, dirty
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Yellow: Joy, happiness, friendly, excited, bright, intense
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Red: Passionate, exciting, dangerous, aggressive, temper mental
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White: Innocence, clean, pure, boring, cold, empty
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Black: Power, stability, death, strength, evil, serious, depressing
Having a good website colour scheme is an important element of making your website effective and will add to the visual appeal of your website design. We will either create one for you or you can play around with the colour generator tools and provide one to us.