Social Media Marketing Tips
Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing. Activity and time spent on each social platform varies, so when pushing paid media across social channels, the nature of the channel and how users typically interact in those spaces is paramount. Further, […]
Email Marketing – Tips and Tricks
Email marketing is still one of the best ways to target and communicate with your audience. It still delivers high ROI and over the years the evolution of email marketing is staggering. 15 years ago who would have thought that organisations are using metrics, A/B testing, email hot spotting, Landing page optimisation and so much […]
Online ad view-ability ‘at highest level in 18 months’
Online Marketing is still evolving, it’s not perfect by a long shot. Ad view-ability is the next facet under development. And this is as significant as any other. In the UK online spending has increased to its highest level in the past 18 months. And it continues to rise with the rise of smartphones. However, […]
The Rise of TV Sponsorship
TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, there are sponsorships to fit all. Here we look a bit closer at the nuts […]
TV advertising really does work
TV is the most effective advertising medium. That is one point that every major study into advertising effectiveness agrees on. It generates the most profit, creates more sales and consistently outperforms everything else. TV stands head and shoulders above other media in driving business results and there is a mountain of research to prove it. […]
OFCOM Investigates Alfred from Batman
Chris Evans’ the host of BBC Radio 2 breakfast show is to be investigated by the broadcasting watchdog over an interview with Jeremy Irons in which the actor swore. Ofcom said the programme “included the most offensive language before the watershed” and would be investigated to see if it had breached its code. A normal […]
Google to add video thumbnails SERP’s
“Creativity is intelligence having fun.” That’s what Einstein famously said. 2016 is the year of video marketing. As a communications and marketing executives, we have discovered that creating a video that embodies your product is the new standard in creating good content. It’s imperative that your company communicates your brand’s worth using multimedia formats that […]
Outstream advertising is yielding higher returns
If you’re a marketer or work in the digital world, chances are you have run into outstream video advertising, on many occasions. This advertising tactic is characterised by video ads that appear in non-video based editorial content. For example, if you’re reading Dw News, Sawt Asharq news or WTX News, and you come across video […]
How to make your social media accounts grow
Social media accounts are the windows to your business. They are as important as the shop window. So if you want your business to look good, then make sure your accounts look good. Some things people do is use to make the posts into offers, without nurturing the audience. Social media apps use algorithms, these […]
How to use the new Google Analytics 4 to promote your business online
Google’s doing it again, it is making radical changes to an already difficult platform, Google Analytics. This is the next generation of Google Analytics and will be replacing universal analytics on July 1st, 2023. It includes substantial advantages over universal analytics. The new tool uses intelligent machine learning to produce insights about your customer’s journey […]