DMEXCO 2025 – Meet us in Cologne – Germany
DMEXCO 2025 DMEXCO 2025 is here again. We’re going to be there, are you? Schedule a meeting About – DMEXCO DMEXCO is Europe’s leading digital marketing & tech event – it takes place annually in September, this year its being held on the 17 & 18, 2025 in Cologne, Germany. It is a great […]
Email marketing v social media marketing
Right now there’s a heated debate taking place within the top marketing circles. A heavyweight clash at the online coliseum and you have ringside seats for Email marketing v social media marketing. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still […]
Why online video is the future of content marketing
Video is the future of content marketing. That is, if it’s not the here and now.Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies […]
Have Facebook Solved the Mobile Advertising
Facebook, has just been updated. Mobile advertising has been a slow starter due to issues with cookies and tracking, but Facebook believe they have cracked it. Facebook users provide a lot of information, whether browsing on a desktop, using the mobile app or just from their general Facebook activity. Their system will now be able […]
The way we look at results has evolved
A recent study which shows that the way we view search results has evolved over the years. The older eye-tracking heat maps use to show an “F” shape, named The Golden Triangle, but the search results have changed since 2005, and so have we. Searchers are more willing to look beyond the top two positions, […]
What does a Media Agency do?
People often ask us what we can do? How we can help and how we deliver our results. And our answer is always simple, we do what you need us to help improve your organisation. Where we don’t have in house expertise, we have strong partnerships with core partners. This is how we operate, we […]
Useful Tips for Branding
Branding is evolving all the time, so we’ve put together some useful tips for branding and give you some ideas on how to make your brand stand out. Where you must develop and share your brand in 2025: Website Advertising Social medium channels Bloggin platforms Choosing your colour scheme is an important decision. Back in […]
ASA Adjudication on Emaan Travel Ltd
This post was highlighted on the ASA (Advertising Standards Agency) websites as recent advertiser that fell short of its responsibilities as an advertiser. A full transcript is available at ASA website. Follow the link at the bottom of the page. Please note this is not our finding but that of the ASA. A website for […]
Video Marketing – 5 Tips to help boost your results
It is sad to see decent videos which with the right optimisation would do very well on youtube, but instead, for one reason or another, are gathering digital dust in the world wide web. 1- Complete the entire task Your YouTube presence is an extension of your brand. Gone are the days when social media […]
Video marketing key points to use
Planning your campaign today needs plenty of thought, Considering the purporse, your brand and how to align your brand with concept are key features to deisgning a good brief. Typically, you would want your video advertising campaigns to increase awareness and consideration and ultimately influence their online or offline sales. Consumer behaviour is evolving and […]