Category: Digital Marketing

Digital marketing refers to the creation and dissemination of content through digital media channels like websites, landing pages, social media, email, and mobile app development and now in the more modern era of FAST and CTV channels as well.

In essence digital marketing is the broad category which encompasses all forms digital outreach which includes, SEO (search engine optimisation), search engine marketing (SEM), social media marketing, email marketing, advertising online and blogging.

Online ad view-ability ‘at highest level in 18 months’

Online Marketing is still evolving, it’s not perfect by a long shot. Ad view-ability is the next facet under development. And this is as significant as any other. In the UK online spending has increased to its highest level in the past 18 months. And it continues to rise with the rise of smartphones. However, […]

The Rise of TV Sponsorship

TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, there are sponsorships to fit all. Here we look a bit closer at the nuts […]

TV advertising really does work

TV is the most effective advertising medium. That is one point that every major study into advertising effectiveness agrees on. It generates the most profit, creates more sales and consistently outperforms everything else. TV stands head and shoulders above other media in driving business results and there is a mountain of research to prove it. […]

OFCOM Investigates Alfred from Batman

Chris Evans’ the host of BBC Radio 2 breakfast show is to be investigated by the broadcasting watchdog over an interview with Jeremy Irons in which the actor swore. Ofcom said the programme “included the most offensive language before the watershed” and would be investigated to see if it had breached its code. A normal […]