Video marketing key points to use
Planning your campaign today needs plenty of thought, Considering the purporse, your brand and how to align your brand with concept are key features to deisgning a good brief. Typically, you would want your video advertising campaigns to increase awareness and consideration and ultimately influence their online or offline sales. Consumer behaviour is evolving and […]
Facebook adds Emoji to likes
As previously reported, Facebook has finally launched Reactions globally. If you aren’t seeing them yet, you will very soon. Reactions are basically emoji that supplement the like button. Users can now not only “like” a post. But add Emoji’s to express what you are feeling. Another way of creating insights into consumer behaviour. Since Facebook […]
What Video marketing means for your business
Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up […]
Google AdWords is changing
Google announced the start of a major redesign process aimed at rejuvenating the AdWords interface. It was a long time coming, Google last touched up AdWords in back in 2008. It’s a major undertaking that aims at addressing a number of issues and wishes raised by advertisers. “This re-imagining process is going to take some […]
Sponsorship On Demand
On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the latest television series, movies and documentaries, available via online streaming services across Smart TV sets, mobile devices, tablets and desktop. Key points of Advertising Many TV programmes are themselves powerful brands. […]
PR Services – Alone in the dark?
PR services are regarded as held in high esteem. Sought after by many organisations, companies and prominent individuals. A PR specialist communicates with the public and media on their behalf as an extension of the company. This helps their clients create and maintain a good reputation and most importantly in the spot light. Companies always […]
Social Media Marketing Tips
Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing. Activity and time spent on each social platform varies, so when pushing paid media across social channels, the nature of the channel and how users typically interact in those spaces is paramount. Further, […]
Email Marketing – Tips and Tricks
Email marketing is still one of the best ways to target and communicate with your audience. It still delivers high ROI and over the years the evolution of email marketing is staggering. 15 years ago who would have thought that organisations are using metrics, A/B testing, email hot spotting, Landing page optimisation and so much […]
Online ad view-ability ‘at highest level in 18 months’
Online Marketing is still evolving, it’s not perfect by a long shot. Ad view-ability is the next facet under development. And this is as significant as any other. In the UK online spending has increased to its highest level in the past 18 months. And it continues to rise with the rise of smartphones. However, […]
The Rise of TV Sponsorship
TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, there are sponsorships to fit all. Here we look a bit closer at the nuts […]
